The Science of Marketing continues at ADMA Forum

With today’s proliferation of marketing channels, it’s becoming more and more challenging to get your campaign formula right. Never before have you had so many new, different and exciting methods to market. So how do you know you are getting the biggest reaction possible with the elements you have on hand?

ADMA Forum 2011 ‘The Science of Marketing’, will get you inside the labs of some of the most advanced and knowledgeable marketing alchemists of our time to test the theories, examine the evidence, and draw conclusions about the latest approaches to multi-channel marketing.

BJ Fogg invites you to ADMA Forum 2011

BJ Fogg, Ph.D., Behaviour Design Lab, Stanford University presents the opening keynote address at ADMA Forum 2011.

Keynote Persuasion Workshop: BJ Fogg is also presenting a full day workshop: Become a master of behaviour design.  In this intimate and highly practical session you will be transform into a “behaviour change genius”.  Click here for more details.

AdNews ‘Power Brokers’ Breakfast speaker line up announced:

See these industry power brokers share there thought’s  on whether “one-to-one marketing the key to building a brand” including:

Ian Alwill, Executive Director – Group Marketing and Communication Nestle OCEANIA
Peter Boone, Vice President, Marketing ANZ, Unilever Australasia
Katie Rigg-Smith, Chief Strategy Officer, Mindshare

Moderated by: Darren Davidson, Editor, AdNews

Event Overview

ADMA Forum remains the largest multi-channel marketing event in Australia and 2011 will be no exception with a world class line-up of 70+ speakers including four international keynote presenters. The case study driven program will feature the sharpest multi-channel marketing minds from power house global and home-grown brands. Sessions will delve into the critical issues affecting the industry as a whole and offer practical solutions to increase customer acquisition and deepen customer engagement.

ADMA Forum is the one multi-channel marketing event of the year that you shouldn’t miss. As well as providing a stimulating environment for the exchange of innovative and exciting ideas, it is your opportunity to mix with a range of high-level marketing professionals from the Australian and international marketing arena.