The 360° degree marketer: A new paradigm for digital marketing (Parkside Auditorium)

In a radically evolving digital world, buyer behaviour is changing; the customer now controls how they get sold to, how they shop and where they buy. Brian says changes need to be made to the out-dated marketing model being applied to digital. He expresses we have to change or else the real potential of digital cannot be achieved. The key to digital marketing's salvation lies in marketers themselves but without the proper mindset, even the smartest cannot achieve their digital ambition.

• Capturing the science of marketing and the intersection between marketing and technology
• Enhancing mobile, augmented reality and digital point of sale
• Social selling emerges as a global force
• Refreshing our thinking to turn human understanding into business and social advantage

Brian Fetherstonhaugh
Chief Executive Officer & Chairman
OgilvyOne Worldwide

Pushing the boundaries of the digital world: Instilling a deeper level of engagement with your audience (Parkside Auditorium)

Most media companies are struggling to find a business model that will work in a digital world. Who will pay for content? What will happen when readers migrate from print to the web? National Geographic is a prime example of how traditional media have fully embraced digital. In his engaging presentation, John will discuss how they’ve adapted, how he is keeping National Geographic at the forefront of the digital media revolution and will share his insights on how they’ve driven the digital arena so far as to be recognised as global thought leaders. Topics to be addressed include:

• Developing the lifetime value of your customer: Reaching an extensive community of young and engaged users and deeply immersing them with your brand
• Redefining traditional distribution methods through converging media technologies
  •  How interactive and on-demand services are changing
  • How entertainment and news video is being consumed
• Creating a cohesive and engaging user experience across myriad platforms
• Analysing the impact that video and new media is having upon NGS’s business models: How they’ve adapted
• Experimenting with new digital tools: Developing digital experience and social interaction by creating an interactive live magazine
• Strategies for preparing your video for tablets and mobile devices
• Continuing to focus on technology trends: Taking advantage of new platforms to provide your audience with an engaging experience
• Developing an effective digital crowdsourcing model that works for you
• Laying the foundation for growth and greater reach and recognition in the future

John Caldwell
President of Digital
National Geographic

Show me the money! Understanding the ROI of multi-channel marketing

• Market Attribution: Analysing every customer touch-point
• Channel selection: Getting the marketing mix right
• Analytics: Measuring what matters

Graham Plant
Executive General Manager
Pacific Micromarketing & Pmp Digital

How Brands Grow - The secrets and science behind market share growth

• Discussing the empirical evidence behind growth strategies
• Why so few brands increase market share and what brand owners can do about it
• Dispelling common misconceptions about brand growth

Byron Sharp
Director
Ehrenberg-Bass Institute

Key learnings in customer acquisition

• What: Testing different acquisition strategies
• Where: Getting the channel mix correct
• Who: Targeting tips
• When: Adjusting for seasonality, and market demand

Adam Posner
Chief Executive Officer
Directivity

What’s critical: An offline and online design perspective

• Relevant messaging to engage a targeted audience
• Analysing strategies to better engage with customers that expect more
• Rock solid ROMI – Incorporating effective design into the mix

Lee Gallagher
Director, Precision Marketing & Enablement
Ricoh

Revenue performance management in the cloud – Enabling dramatically predictable, rapid & profitable revenue growth

• Profiling customer information and behaviour accurately 
• Guiding prospects through the buying process
• Measuring & managing effectiveness at every stage of the buying cycle
• Identifying the most effective campaigns and go-to-market

Adrian Jones
Managing Director
Sqware Peg

Maximising the potential of your rewards card through innovation, insight and a little analytics for good measure

ø Introducing lifecycle communication elements
ø Enhancing system capability for instant ROI potential
ø Expanding the program to include B2B capabilities
ø Analysing the results to date

Jo Reynolds
SUBCARD Program Manager
Subway New Zealand

Analysing Tourism Australia’s global acquisition strategy

• Using a digital medium to communicate with a global audience to a localised area
• Connecting with people’s passion points on a variety of levels: Leveraging  the power of digital as a word of mouth platform for acquisition and engagement
• Investigating the Oprah Winfrey coup: Key  results

Nick Baker
Executive General Manager, Marketing
Tourism Australia

Understanding the empowerment of consumer conversation

• Examining the new consumer/brand relationship
• Good and bad service: consumers have the control
• Mass produced content: Micro produced content
• Brands must engage in a content they can’t control

Matt Batten
Creative Director
Wunderman

The world’s first platform for empowering and rewarding fans for spreading the word online

ø Encouraging, measuring and communicating: Fan promotion through
social networks
ø Providing the tools to encourage, reward, manage and measure
this process
ø Expanding the potential to fashion and sport

Rebekah Campbell
Founder & Chief Executive Officer
Posse.com

Flat-packed CRM - The IKEA approach to Relationship Marketing

• The hidden value of a loyalty program
• Turning big data into business and marketing opportunities
• Direct Marketing through eCRM

Mark Tsen
Marketing Relationship Manager
IKEA Australia

Victoria Curro
Head of Planning
Lavender Communications

Analysing the successful strategies behind the ‘Break Up’ campaign

• Using social media and video as a key driver to the campaign
• Finding a “change” situation people can relate to
• Having a willingness to experiment and take risks: How to gain buy-in
• Differentiating yourself from your competitors: Where to from here?

Kevin Ramsdale
General Manager Brand, Corporate Affairs
National Australia Bank

Experience design and optimisation in mobile

ø Discovering the path Westpac took to start out in mobile
ø Delving into Westpac’s industry leading mobile banking app
ø Highlighting the customer-centred design approach to creating and
ultimately improving the Westpac mobile service

Martin King
Mobile Customer Experience Manager
Westpac

Oliver Weidlich
Director of Design & Innovation
Mobile Experience

Geo-targeted mobile deals: Turning offers into dollars

ø Understanding the potential around location-aware mobile deals
ø Experimenting with location-aware ads
ø US examples of geo-targeted mobile deals
ø Targeted messaging with real-time analytics

Natasha Rawlings
Co-Founder & CEO
Dealsta

David Jones
Product & Co-Founder
Dealsta

PANEL: A data centric approach to customer engagement

Our relationship experts will provide insights into how they’ve executed effective relationship campaigns, underpinned by data insights and a customer-centric philosophy

Sven Lindell
Group Loyalty & E-Commerce Manager
Rebel Group

Georgina King
Relationship Marketing Manager
SBS

Neil Joyce
Strategic Sales Leader
Axciom Australia New Zealand

PANEL: B2B social media for acquisition and lead generation

This panel will provide you with unique insight from B2B social media through leaders. Each panellist will showcase how they’ve gained outstanding results for acquiring and closing B2B customers in the social realm and how you can adapt the same strategies for better campaign performance

Tom Skotidas
Founder
Skotidas

Gavin Heaton
Director, Social Media
SAP Premier Customer Network

Adrian Jones
Managing Director
Sqware Peg

Stuart Bartram
Head of Marketing
Linkedin

Branded experience for ultimate customer satisfaction

David Goadby
General Manager Sales, Marketing & Public Relations
Australian Power & Gas

Marketing capability of video: The digital future

ø The future of video and TV: Capitalising on marketing opportunities
ø User generated content: Bringing web activity into marketing
ø Customer experience: Having people choose to engage with you
ø Consumer trends and type of content: Looking at the user profi le

Karen Stocks
Head of Media Sales
Google Australia and New Zealand

How Madonna used Partnership Marketing in 4 minutes to stay on top of her game.

ø Creative ways to gain customer insights
ø Using data insights to refi ne your program design
ø Customer data to drive business results

Scott Rylands
Head of Retail, Marketing and Innovation
Darrell Lea Chocolate Shops Pty Ltd

Simone Novello
Founder
PartnerUp, Novello Vantage Point Pty Ltd

Using traditional multi-channel direct marketing to generate extraordinary results

• Analysing 8 stages of a typical customer journey: Identifying key trust-points to form stronger relationships
• Keeping the KISS philosophy alive with relevant media that B2B customers engage with
• Best practice multi-channel B2B lead-generation strategies

Adam Posner
Chief Executive Officer
Directivity

Peter Zafiris
National Marketing Manager
BlueScope Steel

Designing the experience: Creating better customer interaction that delivers increased customer loyalty and profitability

• Transforming customer touch-points into customer profit-points
• Systematic ways to create an outstanding experience
• Revolutionising customers experience to transform growth

Amanda O’Donnell
Head of Customer Experience
Virgin Mobile Australia

Damian Kernahan
Founder
Proto Partners Service Design