Program at a Glance

15 August 2011

	Pre Conference - Workshop A (Bayside 202)	Pre Conference - Workshop B (bayside 203)
9:00am - 4:000pm	Implementing an Integrated Digital Strategy	Using marketing science to create an Integrated Multi-Channel Strategy

16 August 2011

Conference Day 1

8:45am
10:30am
1:50pm

Keynote Presentations (Parkside Auditorium)

BJ Fogg Ph.D, Stanford University (US)
Simon Baines, Tesco Bank (UK)
Social Media Face Off

11:30am -
5:30pm

Conference Streams

   A. Channelling digital marketing excellence (Parkside Auditorium)
   B. Behavioural & trigger marketing (Parkside 110A)
   C. Data driven marketing (Parkside 110B)
   D. A Multi-channel approach to offline marketing (Parkside G04)

5:30pm -
7:30pm

ADMA Forum PMP Welcome Cocktail Party (Parkside Foyer)

Expo Day 1

8:30am -
5:30pm

Free Education Sessions (Exhibition Hall 6)

Knowledge Centre Powered by Pitney Bowes
Exhibition Workshops
ADMA Marketing Clinic
Google @ Forum Theatre
Red Balloon Incentivator Zone
Sensis Internet Lounge
ADMA Awards Gallery

17 August 2011

ConferenceDay 2

7:30am -
8:45am

AdNews Power Brokers Breakfast (Parkside 110A)

9:00am
9:50am
1:50pm

Keynote Presentations (Parkside Auditorium)

Brian Fetherstonhaugh, OgilvyOne Worldwide (US)
John Caldwell, National Geographic Society (US)
Business Transition Keynote Panel

11:30am -
5:30pm

Conference Streams

   A. Exploring a new world of digital opportunities (Parkside Auditorium)
   B. Revitalising customer loyalty (Parkside 110A)
   C. Acquisition and lead generation (Parkside 110B)
   D. Creative and experience design (Parkside G04)

17 August 2011 - Expo Day 2

Open 8:30am Closes 4:00pm	Free Education Sessions (Exhibition Hall 6) Knowledge Centre Powered by Pitney Bowes Exhibition Workshops ADMA Marketing Clinic Google @ Forum Theatre Red Balloon Incentivator Zone Sensis Internet Lounge ADMA Awards Gallery
2:00pm	Free Networking Event

18 August 2011

	Post Conference - Workshop A (Bayside 202)	Post Conference - Workshop B (Bayside 203)
9:00am - 12:30pm	Creating an integrated social media communications strategy	Implementing an intelligent customer management strategy to maximise customer value
1.00pm – 4.30pm	Developing an effective mobile strategy	Developing successful acquisition and lead generation strategies for B2B marketers