ExactTarget Exhibition Workshop
Cross-Channel Marketing with Email, Mobile & Social
This 3 hour interactive workshop will provide you with a step by step approach to maximising your digital performance. Learn how to identify quick wins and the methods used for integrating your online cross-channel strategy (email, mobile, social) based on case studies from big brands around the globe.
• The Rise of Hybrid Marketing
• Why Email Is Social Media’s “Killer App”
• 3 Reasons Engagement Is a Life-or-Death Marketing Metric
• What the Smartphone Revolution Means to Multi-Channel Marketing
Facilitated by
Jeff Rohrs, Vice President Marketing, ExactTarget US
Eric Prugh, Manager, Solutions Consulting, ExactTarget Australia
When l Tuesday 16 August, 1.00pm - 4.00pm
Where l Parkside G05


































