ExactTarget Exhibition Workshop

Cross-Channel Marketing with Email, Mobile & Social

This 3 hour interactive workshop will provide you with a step by step approach to maximising your digital performance. Learn how to identify quick wins and the methods used for integrating your online cross-channel strategy (email, mobile, social) based on case studies from big brands around the globe.


•    The Rise of Hybrid Marketing
•    Why Email Is Social Media’s “Killer App”
•    3 Reasons Engagement Is a Life-or-Death Marketing Metric
•    What the Smartphone Revolution Means to Multi-Channel Marketing

Facilitated by
Jeff Rohrs, Vice President Marketing, ExactTarget US
Eric Prugh, Manager, Solutions Consulting, ExactTarget Australia

When  l  Tuesday 16 August, 1.00pm - 4.00pm

Where  l  Parkside G05

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