Google @ Forum Theatre
Tuesday 16 and Wednesday 17 August 2011
How to present the perfect ad at the right time
With so many consumers online actively searching their interests, watching videos and sharing their opinions there is a huge amount of data on the web providing insight into your consumers interests, needs and intentions.
New technologies in Online advertising provide businesses better reach, more targeted messaging and greater ROI. What are these technologies and how do these integrate with the business workflow?
This session explores these questions and provides other marketing insights relevant to business of all sizes.
New advertising opportunities for the Direct Marketer
Two areas that are experiencing phenomenal online growth is mobile and video.
By the end of 2011, 52% of all Australians will own a smartphone. Searches on smartphones and tablets have increased by 5x in the last year, and the world of mobile apps continues to engage mobile users.
Likewise, growth in consumers watching video content on sites like YouTube is on a hockey-stick trajectory. There are significant new opportunities for Direct Marketers.
This session is designed to provide practical examples of how to target these consumers and best practice marketing principles that can be used today.
Take your business global with Google
There are over 1.9 billion consumers online, each a potential customer for your business.
But where are they? How do you effectively target them? What if they speak different languages? Google is hard at work developing tools to help answer these questions. In fact, thousands of Australian businesses are already harnessing the global reach of Google AdWords to do business across the globe all without large investments in time, people, or infrastructure
This session will provide a helping hand on taking your business worldwide.
