Online Video and Direct Marketing - is it time to bin the DVD player!

A picture paints a thousand words goes the saying. Video takes it a step further.
This session outlines why online video is such a ubiquitous and effective ingredient in the marketing mix.
• Facts and stats on consumer and corporate behaviour of web, mobile and devices, globally and in Australia
• Uses and case studies within corporate and government marketing communications
• Uses and case studies for consumer marketing, and integration / live streaming into YouTube and Facebook
• The future of online video, content syndication and IPTV

Nick Bolton, Business Development, Media and Entertainment, Viocorp

Online Behavioural Advertising Panel

Cookies underpin the ability of marketers to provide relevant timely advertising in the online world and are a vital component of the future online marketing arena. Yet, there is increasing government and regulatory scrutiny that threats the future of cookies and our industry.
If your marketing strategy includes any online element then this is one session you can’t afford to miss. Our industry guru’s will discuss why OBA is so important to our industry and then look at why the recently released Australian Best Practice Guidelines for Online Behavioural Advertising and the www.youronlinechoices.com.au website are critical to safeguard the market and ensure consumer protection.

Jennifer Duxbury, Compliance – Regulatory and Corporate Affairs Director, ninemsn
Samantha Yorke, Legal Director, Yahoo! Asia Pacific
Harry Lowes, Executive Manager – Digital Marketing, Commonwealth Bank of Australia
Melina Rohan, Director – Corporate and Regulatory Affairs, ADMA

Why kissing customers works

• Developing relationships in the digital space
• Engaging through incentives and rewards; what’s working for our customers
• Connecting with experiences

James Wright, Account Director, RedBalloon

Using a real-time multi-channel marketing strategy for superlative response

An integrated multi-channel marketing campaign is best-practice but what if the offer's wrong or the target market's not interested? Using its real-time contact centre channel, HiLife Health and Beauty tests and refines multi-channel strategy in real-time based on live responses. In this session (name, title) at HiLife, with brands like Nude by Nature and Rapid Loss, will explain how this real-time approach has seen over (20)% response rates and catapulted the company to one of the fastest growing in Australia.

Peter Nicholas, CEO, HiLife

Keynote Snapshot: Delivering customer value to earn lifetime loyalty

Simon will discuss how and why Tesco Bank is using the same principles of arguably the world’s number 1 loyalty
card (Tesco ClubCard) and why it’s at the heart of Tesco Bank’s approach to bringing the same loyalty principles
to retail banking. This snapshot will discuss how rewarding loyalty is about more than just discounts and will cover
how Tesco Bank is actively using insight to build relationships with individual customers.

Simon Baines, Head of Customer Insight & Strategy, Tesco Bank

Opting for better opt-in rates: methodologies and strategies

As consumers become increasingly inundated with offers, more and more continue to "opt-out" of receiving any communications, leaving organisations with fewer and fewer opportunities to promote their product or service. In this session, we'll share our recommendations for managing the opt-out problem - so that you can not only prevent consumers from outing-opt in the first place, but also work to win back those who you've already lost.

Jeff Nicholson, VP of Product Marketing, CAI
Pitney Bowes Business Insight

Changing the Game: The new order of SEM and how you can take advantage

Search Engine Marketing (SEM) can be challenging enough for businesses, but as the rules keep getting rewritten and new channels, strategies and tactics keep appearing, it is getting harder to run a great campaign. In this session Mark will explain proven tips, tricks and case studies on how to make a great campaign and how to explore new avenues in SEM and SEO.
•    Maximising your ROI with SEO/SEM, conversions, optimisation, and more
•    Cross-channel attribution: Defining the best avenues for greater ROI
•    SEO Content strategies
•    Measuring the business value of SEO/SEM
•    Advanced tracking/measuring techniques-beyond measuring just a sale or lead generation

Mark Baartse, Director, Consulting, FirstRate

Consumer demand for true relationship marketing and how it’s changing the digital marketer’s approach

• The shifted landscape of relationship
• What is the consumer demand for relevance today
• Case Study: Getting from generic to local
• Case Study: Leading engagement through personalisation

Adam Quirk, Managing Director, MassMedia Studios

What’s the preferred channel for effective lead generation?

•    Social Media; dispelling the myth
•    What different lead sources people are using: Analysing the good bad and ugly of these
•    Which channel is right for you with all the digital channels available

Jeff Glazer, Director of Business Development, Marketing and Sales, PermissionCorp

Direct Mail Marketing – The 7 ‘must have’ ingredients for your next successful campaign

Supported by local and global case studies, latest trends and ideas, mail marketing experts from Australia Post will
share their insights into:
• How best to leverage direct mail in a multi-channel environment
• Using data and insights to effectively target and match your campaign to the right audience
• Why the investment in direct mail can deliver your organisation results you can bank on
• In addition they will share their ‘7 top tips on how to find and keep more customers profitably’

Michael Durie, Marketing Consultant, Australia Post
Alex Tweddle, Mail Marketing Specialist, Australia Post

Digital body language: Understanding and tracking digital behaviour

•    Interaction: Maximising customer prospects and behaviour
•    Revenue performance: Driving revenue by better understanding your customer
•    Analysing an effective scoring program
•    Social media integration with your marketing CRM

Greg Lui, Regional Manager - Asia Pacific, Eloqua Corporation

Knowledge Centre Close Day One