Getting the message through: Strategies to increase email engagement

• Powering the nurture dialogue: Understanding customers unique needs and goals during campaign management
• Improve customer engagement, enhance brand loyalty and drive revenue
• Top tips for increasing your deliverability and open rate

Michael Twomey, Head of Strategy, Silverpop

Intelligent start-ups - New marketing innovations

Marketing innovation is flourishing and this session offers an opportunity for budding entrepreneurs and start-ups to pitch their ideas and business plans to a dream line-up of venture capitalists and industry leaders. Showcasing leading-edge research and innovation within the marketing and advertising industry, the panel of judges will choose who has the X-Factor to make it big.

Judges include:
Andrew Thompson, National Head of Private Equity, KPMG
Amanda Gome, CEO, Smart Company
Jeff Nicholson, VP of Product Marketing, CAI, Pitney Bowes Business Insight
Jodie Sangster, CEO, ADMA

Click here for more details and entry form

Delivering a 360° communications strategy: Bringing your brand vision to life

•    Delivering consistent high quality messages through the right channels
•    Optimising your ROI: Maximising capabilities and unique ways to reduce cost
•    Maximising your data capability: The right message at the right time
•    Highlighting best practice 360 case studies: What worked and why

Daryn Whittaker, National Strategic Manager, GEON

Practical applications of geo-demographics in contemporary marketing

•    Customer Database Marketing:
The more you know about your customers, the better service you can provide and the more revenue you can extract from them. The insight gleaned through geo-demographics adds a goldmine of insight to your customer records, helping you shape better communications and reduce wastage through poorly targeted offers
•    Cold Acquisition:
We are living in “The Age of the List”. There is so much data out there and everyone is ending up with the same or similar lists of targets. So how do you differentiate your message and stay competitive? It’s all about ‘calibration’. By filtering out those less likely to respond and tailoring messaging to those of value, you’ll reduce cost-per-acquisition while increasing your customer base

Dr. Martin Bradbury, International Client Services Director, CallCredit Marketing Solutions - CAMEO

Keynote snapshot: The 360º marketer: A new paradigm for digital marketing

In a radically evolving world, buyer behaviour is changing, the customer now controls how they get sold to, how they
shop and where they buy. Brian believes change needs to be made to the out-dated marketing model being applied
to digital and will show you why you have to change or else your real digital potential cannot be achieved.

Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide

Is your data-driven marketing driving customers to leave?

Unfortunately not every one of your customers respond to marketing campaigns positively. In fact, retention campaigns have been known to increase churn. Analytics and modeling can help but response models can’t tell you who needs your campaign to respond, who are a waste of budget or those that will attrite. This session discusses uplift modeling, a new breed of predictive analytics that can boost results by 36%, increase retention by 30% and reduce budget spend by 40%.

Chris Lowther, General Manager, Portrait Asia Pacific,
Pitney Bowes Business Insight

Beyond online: Why you need to embrace mobile

•    Consumer engagement: How to use the mobile channel effectively
•    Analysing best practice mobile strategies from retail and media
•    Understanding if a mobile app is right for you
•    Leverage most of mobile: How can you adapt now for the future

Roger Woodend, General Manager, 2ergo Australia

Exhibition Networking Event

Grab some wine and cheese and netowrk with the industry.

Global trends and success stories: Case studies for transpromotional mail

• What customers really want to hear about: New transpromo research to challenge your assumptions!
• Making campaigns work harder: How agencies are tapping into the transpromotional mail opportunity
• Group buying and transpromotional mail: What Groupon and Cudo only wish they knew about you
• It’s not just for the big guys: How transpromotional mail is delivering results for small businesses

Grant Stewart, Founder, Vectis

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