Workshop Overview
Maximise your Forum experience by attending our exclusive workshops.
Back by Popular Demand! After a sell-out series in 2010, this year’s program delivers highly targeted and strategic workshops addressing marketing’s toughest challenges.
Split into 2 x full day pre-conference workshops and your choice of 4 x half day post-conference workshops the schedule allows you to develop your own program to leverage maximum benefit for you and your organisation.
Workshop presenters will challenge and inspire you to improve your marketing effectiveness by providing the latest research, models and tools increase your marketing performance and ROI
Special offer: Register for two or more workshops and receive a 25% discount*
Note: Programme content/speakers is/are subject to change without notice.
Pre Conference Workshops - Full Day
Monday 15 August
Workshop 1: Implementing a 360 Digital Strategy for your Organisation
Mike Zeederberg, Managing Director, Zuni
Workshop 2: The Art and Science of delivering an Integrated Multi-Channel strategy
Rob Chandler, Head of Marketing Sciences , BMF
Post Conference Workshops - Half Day
Thursday 18 August
Workshop 1: Creating an Integrated Social Media Communications Strategy
Gavin Heaton, Director, Social Media, SAP Premier Customer Network
Workshop 2: How to Develop Intelligent Customer Management to Maximise your Customer Value
Oliver Rees, Founder/CEO, Torque
Workshop 3: Unleash the Power of Mobile Marketing: How to develop the right strategy for your organisation
Alex Burke, Managing Director, TigerSpike
Workshop 4: Developing an Effective B2B strategy for Greater ROI
Hugh McFarlane, Founder & CEO, MathMarketing
Keynote Workshop
Thursday 18 August
Keynote Persuasion Workshop: Become a master of behaviour design
BJ Fogg, Ph.D., Behaviour Design Lab, Stanford University
