This one-day workshop will transform you into a behaviour change genius. It will change how you view the world and how you work. You will gain the skills and insight to rank among the top 1% (genius status) in persuasion and behaviour change.

It’s taken BJ a decade to accept the reality that simplicity matters more than motivation when it comes to influencing people. Step by step, his workshop will clarify human nature in a way that’s both accurate (true to science) and actionable (useful in your work).
BJ will provide you with an in-depth learning about persuasion, with a focus on the power of technology to change behaviours including web, mobile, social networks, video, and so on.
This event will be small and personalised, focused on practical skills that will boost your organisation and your career. The content will be customised to benefit each attendee.

Topics will include:

• Insights that lead to action – and results
• Six elements of simplicity: The vital relationship between motivation and simplicity
• Unveiling the power of hot triggers: New ways to deliver – and change behaviour
• Embedding habits: How technology can create the most powerful of all behaviours
• Designing marketing initiatives for behaviour change

COST: ADMA Members $1,850
          Non Members $1,295

Register Now