One of the biggest challenges with social media is that organisations go in with the approach that social media is a chore, with no upshot of strategy, measurement or ROI. Social media is deemed as a short-lived external add-on to the actual strategy…but where’s the innovation in that? 

In his inspiring workshop, Gavin discusses how it’s time to get serious and get social and will enable you to achieve social media success in a systematic way, using targeted approaches and clear measurements. He will discuss the link between social media, and innovation and will share five key strategies for building engagement and maintaining momentum. This workshop will investigate innovation around social media, and the importance of new approaches that are required to gain a competitive edge. Gavin will share his approach that has seen countless of organisations gain success from social media on a colossal scale.

• Analysing trends in social media marketing and governance
• Developing a social media strategy and execution that’s right for your organisation
• Sharing insights and experiences from social thought leaders and brands
• Building and maintaining engagement through social media
• Road-mapping social media into your overall marketing game plan:  Strengthening your corporate brand
• Social media marketing - The way forward

The basic building blocks of customer relationship management may have been around for a long time, but today’s challenge of integrating it into a holistic and relevant concept of “customer value” is very different. This half day workshop provides an opportunity for you to explore strategies and make it easy for you to drive value for both your customers and your business, to engage valuable customers and increase ROI. Oliver, and the team at Torque, will provide insights into how you can leverage value from customer management initiatives and will discuss topics including:

• Conceptualising and measuring “customer experience" to justify relationship marketing
• Leveraging the data you have to increase new and existing customer value
• How to best isolate what the customer values: Delivering the right customer proposition at every touch-point
• Key measures to implement for your customer management strategy

As mobile becomes one of the fastest growing channels in the industry, and an increasing standard in the marketing mix, marketers need to keep up to speed with its capabilities and potential. This workshop will provide you with hands on experience of developing an effective mobile strategy for your organisation including:

• Integrate mobile as part of the greater multi-channel mix
• Learn the basics of mobile marketing and hear findings from the latest mobile capabilities 
• Investigating real life Australian and International mobile initiatives and the results achieved
• Discover how to put a campaign together: Strategy, execution, engagement and immediate ROI

Uniquely designed for B2B marketers who are involved with acquisition, lead and revenue generation. Learn how to formulate a powerful marketing strategy that the whole team buys into, translate it into action, and hit the numbers you need to achieve your business's growth objectives. This workshop will provide you with a framework for B2B marketing strategy; from planning to the execution including:

• Forming strategy, building campaigns, selecting tactics and measuring results
• Verifying your definition: Does the market define itself in the same way you do?
• How alignment impacts on growth, sales effectiveness and lower churn rates
• Lead generation: tactics that work
• Measuring sales and marketing performance with common metrics
• Creating the funnel: plotting the buyers’ journey from suspect to sale
• Tactics: which ones to use to steer buyers along the journey and which ones to avoid