This workshop will enable you to understand the digital landscape of your customer and will give you a 360° approach to developing a best practice strategy for your organisation. Drawing from best practice case studies from around Australia, Mike will discuss topics including:

• Understanding the digital landscape for your customer: Looking at the complementary and competing areas to determine best practice
• Developing a framework for competitive analysis
• Evaluating objectives and tactics against the various requirements: Integrating these with offline strategies
• What to look for when integrating a digital strategy
• Providing an overview of available digital tools: Capitalising on their strengths and weaknesses against different objectives including:
  • Paid Media
  • Social Media
  • Website
  • Search
  • Email / Database marketing
  • Mobile
• Maximising your acquisition potential: What tools, and how to measure
• Strategies for branding and retention: What tools to use and how to measure

BMF will help you go further, think bigger and take you on a journey from strategy to execution. Through marketing intelligence, BMF will delve into a step by step strategy for building a creative, effective and truly integrated multi- channel strategy for your organisation that simply works.

In the morning BMF will look at:

Multi-channel integration: A step by step process to making it work Strategy, Ideas and execution

• Tools to aid strategic development
• Research and analytical techniques for insights
•  Case studies from Australian and world leaders

In the afternoon we delve into making it happen

• Challenges of internal structures
• Fostering and managing  agency relationships
• Panel discussion: Exploring the experiences of some who have faced the challenges and developed their own models of success