Workshop Date: Pre-Conference MasterClass - Wednesday 22nd August - 9.00am - 4.00pm - Wednesday 22nd August
Workshop Title:
Biography
Ben Cooper’s trajectory in digital media runs parallel with the history of the medium. With 15+ years experience across London, Zurich and Sydney, Ben Cooper is a digital strategist regarded internationally as a forward thinker in this space.
Since 2009, he has been the Digital Director at creative and content agency The Monkeys (B&T Agency of the Year 2011 & 2010, Australian Creative Hotshop 2011 & 2010, Campaign Brief NSW Agency of the Year 2011) – building the company’s digital team and capability, and maximising opportunity for leading finance, telecommunications, tech, FMCG and entertainment brands including UBank, Intel, Google, Parmalat and AUSTAR.
He runs the Australian arm of Creative Social, the International collective of digital creatives, and has lectured in Digital Marketing for the Australian Direct Marketing Association (ADMA) and Ad:Tech University.
Prior to The Monkeys, Cooper was Partner and Senior Digital Strategist at social media start-up The Population. There he developed digital ideas for clients such as FOX8, Universal Music, Rockstar Games, Johnson & Johnson and Toyota. He held the role of Digital Strategist at creative agency Host (Creative Hotshop 2007 Digital & Interactive Agency) and Director of Digital Strategy at The One Centre.
He is a regular speaker at conferences and events including AIMIA (Australian Interactive Media Industry Association), Ad:Tech and APG (Australian Planning Group), chaired Australia’s national film school (AFTRS) session on ‘The Future of Branded Content’ and the ADG (Australian Directors Guild) session on ‘Emerging Platforms for Filmmakers’.
As the New Media writer for Inside Film magazine, he wrote the cover story interview of YouTube co-founder Steve Chen. He has also featured in Desktop, Creative, AdNews and B&T and was interviewed by the ABC Media Report on the future of advertising. He has judged the IAB (Interactive Advertising Bureau) Awards for the past four years, the Cannes Young Lions, Creative Showcase, Spikes Asia, Creative Hotshop and AWARD Awards.
