Biography

Regan founded Digital Alchemy in 2003, as Australia’s first dedicated Database Marketing Service Provider. Under his leadership, Digital Alchemy has grown to become Australia’s largest provider of outsourced database marketing solutions, and is the largest Unica implementer in Asia Pacific.

Prior to this, Regan was CEO of Persona Asia; an infomediary aimed at delivering permission based marketing solutions to online clients. Earlier in his career, Regan was the Managing Director of Multinet, a leading company in data mining and sophisticated database marketing. Prior to joining Multinet, Regan was responsible for Customer Analytics, customer profitability system as well as introduction of analytical marketing at Westpac.

Regan is a recognised subject matter expert in the area of Analytical Database Marketing and Customer Relationship Marketing, speaking regularly at Australian and international events.